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Search Engine Optimisation - SEOSearch engine marketing is a very important process and plays a key role in the success of your website. A search engine (such as Google, Yahoo, NineMSN etc..) will not know that your web site exists until the search engine is "told" about your site. Search engine marketing will help increase traffic and popularity of your website. Search engines use automated tools called "Spiders" or "Robots" that will visit your web site and index its contents. There are many factors that determine where you will rank in the search engines. We will briefly touch on a few in this article. A successful search engine marketing campaign consists of:
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A brief explanation
There are 2 types of search engine optimization techniques.
The first is known as "on page optimisation." How does your copy look? Have you included the keywords you want to target in to the content of your website? It's important not to "saturate" your website with keywords. You need a balance. If you are not sure what keywords you should target, we offer a comprehensive keyword research service. We can research which keywords will be effective for your website and then sit down with you or email you a report and then you can select a list of keywords which you feel are appropriate. If you are not sure about what content to include on your website, we can assist you and give you ideas or we can offer you a professional creative copy writing service!
Another factor of "on page" optimisation includes an easy to navigate website. All of our websites we design have a clear and easy to follow flow and includes a search engine friendly sitemap.
The second is known as "off page optimisation." This includes link popularity and linking strategies. This is often the most time consuming process. Link popularity is defined as how many websites link to back to your website, and the quality of those websites. Search engines will also generally check the genre of the websites that link back to you to for related content and if your sites are deemed similar you will receive a bonus score.
Google implements a system known as PageRank, in which the higher your PageRank is, the higher your rankings will be in the Google. A great utility you can use to check your page rank is available at PR Checker. Just enter your website address in and click "Check PR" Both on page and off page omptimisations affect your page rank.
Search engines contain many different systems and algorithms that determine how well your website ranks. These systems can be very overwhelming and very time consuming to understand.
The good news!
We offer a comprehensive search engine optimisation and research service. If you would like like to know more information about our SEO service, please click here to contact us.